Biochips: From Hype to Reality is a 298-page integrated market and technology report. The authors use a strong foundation of extensive research and analysis to generate 1999-2005 estimated market sizes for DNA chips, protein chips, and lab chips across the diagnostics, pharmacogenomics, high-throughput screening (HTS), expression profiling, and toxicology screening markets. The authors use extensive primary research, including 15 in-depth customer interviews and 20 in-depth company representative interviews. The market models are based on 5 comprehensive evaluations: (1) Capabilities, limitations, and future possibilities of biochips. (2) Unmet needs. (3) Major patent conflicts. (4) Technologies, products, competitive advantages, and business strategies of 24 leading biochip companies. And (5) positive and negative market drivers.